ISIA di Firenze

Forest

Brand Identity for a hypothetical Camping Tool brand

Professor: Francesco Fumelli

Type: individual

Year: 2022

The logo uses a minimalist tree form rendered in deep forest green, with subtle negative space.

Its clean lines and balanced proportions create a sense of organic growth within a structured grid, evoking quiet depth and natural hierarchy. The design integrates seamlessly with the font, acting as a focal anchor that hints at the project's theme of serene wilderness exploration.

Gallery

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